Blue F&F Dress - Outfit of the Day

Florence and Fred // Ahhhh Tesco. Whoever decided to launch a fashion range for the company knew they were taking a risk - launching a supermarket clothing range can have dramatic effects for retailers, good and/or bad. It's funny, I actually wrote a research paper on F&F during my final year at university. I decided to give it a read over before I wrote this post and I had forgotten just how successful F&F has been worldwide. F&F is now worth over £1 billion, so this is serious business. I own two F&F dresses and I love them. They are stylish, flattering and perfect for either work or casual events. I think F&F do a great job at catering the market and I love being able to shop for clothes whilst also drooling over a packet of crisps and some burgers. 

(Blue Dress - F&F at Tesco / Belt - Vintage / Shoes & Jacket - New Look / Necklace - Gift from Friend)

As we, Generation Y, will no doubt have to work longer hours and become experts at multi-tasking, I'm delighted that supermarkets like Tesco can offer the convenience of serious clothing and grocery shopping combined - thanks for making it easier guys! Although I'm likely to continue shopping with high-street brands and take preference with the likes of Zara and Topshop, I'm impressed with F&F - whenever I find myself in Tesco, I instantly gravitate towards the clothing section, and recently, I've been leaving with a few new items in my basket. This snazzy blue dress is F&F and I lurveee it. 

What do you think of F&F? Do you own a few items? 

Let me know what you think in the comments below.

More soon, 

Helen

x